FRIDAY, JULY 27, 2012
If you have insurance, chances are that your insurance company has an online social media presence. Maybe you are even Facebook "friends" with your insurance company. Insurance companies use social media to stay in touch with customers, present new product ideas directly, and create dialog between groups. Some companies, such as Geico, Progressive, and Esurance, have very rich and engaging social media campaigns that utilize Facebook, Twitter, and LinkedIn.com to develop closer relationships with the people who are using their products.
Even though insurers pump out ten tweets and four status updates a day to stay up to date with their plugged-in consumers, a new study says that the very same companies may not be using these social media outlets to stay in touch with their independent agents. Insurance Networking News reports:
"More than 70 percent of insurers that distribute through independent agents also use Facebook, Twitter or LinkedIn as a part of their communications strategies, according to a new report from Novarica.... Many insurers with independent distribution now use social media for one-to-one contact with their agents, which suggests social media is beginning to replace telephone or email usage. Not surprisingly, the adoption of social media is still dictated by age. A quarter of agents under 40 use LinkedIn to communicate with specific underwriters at their insurers, which is twice as many as those over 40. "
So what does this mean for you? Basically, if insurers are using social media to communicate with their independent agents, and are supporting their efforts on the web, you get better, more unified service that is supported by both the insurer and your independent agent.
For example, let's say that you have a question about your insurance policy, and you post your question onto your agent's Facebook page. If your insurer is keyed into your agent's social media outlets, you may get two responses: one from your agent, and one from your insurer. Even if both responses aren't technical or an in-depth answer to your question, that communication is key to making sure that you, as a customer, feel like these people care about you and that you are happy with the services being provided.
What do you think? Do you look for more interaction with your insurance company and your independent agent? Leave us a comment or response below to let us know how we can better communicate with you.
Hook up with Insurance Planning Service on Facebook and Twitter or call us at 800-220-5582. You can even use our online contact form to ask questions or get free quotes!
By Dave Bernard
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